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Hublot ver.1

Hublot ver.1

Part 1 of 2 — a personal motion study on the Hublot Big Bang — a 50-second sporty cut closer to a sneaker drop than an ad.

Part 1 of 2 — a personal motion study on the Hublot Big Bang — a 50-second sporty cut closer to a sneaker drop than an ad.

Client:

Personal project — 100%

Period:

Oct 2022 – Dec 2022

Services:

3D Modeling

Motion Graphics

Tools:

Cinema 4D

Octane

Illustrator

After Effects

Award:

The Motion Awards'23 — Nominee ↗

Light, fast,

Light, fast,

Light, fast,

and not too serious.

and not too serious.

and not too serious.

For the watch,

the centerpiece of every shot, I drew a blueprint from photo references and modeled the case, bezel, bracelet, hands, and dial from scratch in Cinema 4D — accuracy bar "recognisable from any angle, even at the 1.5-second cuts."

Modeling · 01

Sporty cuts,

not slow reveals.

Cuts every 1.5–2 seconds, fast easing, occasional hard cut on the beat. The pacing is borrowed from sneaker and sportswear edits more than from luxury watch films.

Move · 02

SEQ 01

NATURE

SEQ 02

STUDIO

SEQ 03-04

BAND GENERATION & ASSEMBLY

SEQ 05

COLORWAY

Animatic

Animatic · 03

Award

Featured at Motion Awards 2023

Award · 04

Takeaways

Takeaways

Takeaways

Next Project

Hublot ver.2

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Sydney Hong

Seoul, KR

© Sydney Hong 2026 — Portfolio