Client
개인 프로젝트
Period
May 2026
Services
Storyboarding
AI Visual Direction
3D Motion
Tools
Seedream 2.0
Higgsfield Canvas
Figma Weave
Photoshop
After Effects
Visual Strategy
The visual direction was built around three decisions.
First, the film removes the common elements of hair perfume advertising: no model, no hand, and no spraying gesture.
Second, the scent is not shown as a cloud. It appears as a pale green trace that changes the movement of hair and fabric.
Third, the product is held back until the end. The viewer first sees the relationship between hair, scent, and scrunchie, then discovers the bottle inside that visual system.
Process · 01
Motion
The single strand gathers into a ponytail.
This scene connects the abstract macro world back to a recognizable hair object. The movement is simple and controlled, so the viewer can understand how the film is moving from scent to hair structure.
The strand becomes a tail, and the tail becomes the base for the scrunchie bloom.
Process · 02
The first bloom.
The scent forms a sage satin scrunchie.
The scrunchie was treated as a key visual element of the collection, not just an accessory. In this scene, it appears as if the scent has gathered into fabric.
This creates a visual connection between fragrance and the product’s styling object.
Process · 03
Scrunchie Bloom
The scrunchie opens like a flower.
This was the main visual transformation of the film. The satin folds expand slowly, turning the scrunchie into a blooming object.
The scene visualizes the idea that scent can remain inside fabric folds, not only in the air.
Process · 04
Breakdown
Takeaways.
Through this project, I focused on building a commercial film from an existing campaign context.
The goal was not to create a completely separate visual concept, but to read the collection’s core elements and expand them into motion.
This process helped me practice how AI and 3D can be used together in content planning: AI for quick visual exploration, and 3D for controlled movement, product clarity, and final execution.
The main decision was to remove the usual signs of a hair perfume commercial.
There is no model, no hand, and no spraying gesture. By removing these familiar scenes, the film focuses on the product’s own visual elements: hair, scent, scrunchie, and bottle.
This helped the film stay closer to the SUMMER TAILS campaign while still creating a new short-form sequence.
Sydney Hong
Seoul, KR
© Sydney Hong 2026 — Portfolio