Client
Personal project — 100%
Period
May 2026
Services
Storyboarding
AI Visual Direction
3D Motion
Tools
Seedream 2.0
Higgsfield Canvas
Figma Weave
Photoshop
After Effects
00 — Overview
01 — Objective
Express fragrance through the transformation of objects
02 — Design Criteria
Retain the collection’s hair, satin, and color cues
03 — Deliverables
Storyboard · AI styleframes · 15-second concept film
Watch the work.
01 — Context
How do you communicate hair perfume without a spraying scene?
I started with the collection’s light hair, satin scrunchies, and white setting.
A pale green trace represents scent, guiding the movement of hair and fabric and linking the product to its material world.
Storyboard and shot sequence for the 15-second film
02 — Approach
01
Reading the campaign’s visual language
02
Turning scent into a transition
03
Directing the generated material
03 — Design Decisions
Key decisions and why they mattered
01 — Representing scent
A pale green trace moves hair and fabric
The motion connects fragrance to the collection’s materials.
Design Decisions · 01
02 — Product reveal
Introduce the bottle after the hair and scrunchie sequence
The final product shot brings the earlier relationships together.
Design Decisions · 02
04 — Outcome
Outcomes and learning
I produced a 15-second concept film in two days and documented the storyboard, styleframes, and production process.
Learning
Through this project, I focused on building a commercial film from an existing campaign context.
The goal was not to create a completely separate visual concept, but to read the collection’s core elements and expand them into motion.
This process helped me practice how AI and 3D can be used together in content planning: AI for quick visual exploration, and 3D for controlled movement, product clarity, and final execution.
The main decision was to remove the usual signs of a hair perfume commercial.
There is no model, no hand, and no spraying gesture. By removing these familiar scenes, the film focuses on the product’s own visual elements: hair, scent, scrunchie, and bottle.
This helped the film stay closer to the SUMMER TAILS campaign while still creating a new short-form sequence.
Copyright © Sydney Hong 2026
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