Client
Personal project — 100%
Period
2024.06-2024.11
My role
AI and 3D form development · Exhibition experience
Tools
Midjourney
Rhino 3D
Photoshop
00 — Overview
Every scroll is a transaction.
Bubblify is an individual graduation project that reimagines algorithmic filter bubbles as a new currency generated through digital activity. I developed the concept and its underlying logic, explored forms with AI and 3D, and brought the work into a physical exhibition. The project was selected as an AI Design Award 2025 Winner.
01 — Objective
Reimagine filter bubbles as a currency generated through digital activity
02 — Design Criteria
Make the link between activity, data, bubbles, and value readable across form and exhibition
03 — Deliverables
Concept framework · AI and 3D visuals · Product mockup · Graduation exhibition
Watch the work.
01 — Context
What if the data from every scrolland click became your asset?
Recommendation algorithms use activity data to keep showing people similar information.
Bubblify explores both the narrowing of perspectives within a filter bubble and the difficulty of seeing what users receive in return for the value their data creates.
I built a conceptual sequence: digital activity → accumulated data → growing bubbles → a new currency.
Presented as a speculative product and exhibition, the project invites people to reconsider the value of their online behavior; it does not implement a working payment service.
02 — Approach
03 — Key Decisions
Form an the role of AI
Spec
Orb 01
Material
PLA + matte poly finish
Height
210 mm
Weight
1.1 kg
Input
Rotary ring, 360° free
Finish
Satin white / black ABS base
Set a direction through sketches, then develop it with AI and 3D
Reasoning: The abstracted human-head silhouette provided a basis for evaluating generated images and keeping the product form consistent.
Design Decisions · 01
Conceptual logic
How does a filter bubble become a personal asset?
I connected the future scenario, participation terms, and reward model into one sequence: information consumption shapes identity, and the resulting data returns value to the user.
World building
Digital behavior defines identity in 2050
A future shaped by personalized information asks what we lose when convenience and rewards limit access to other perspectives.
Participation
Start with user consent
I separated consuming content from agreeing to commercial data use, proposing rewards for users who choose to participate.
Value exchange
From consumption patterns to data assets
Interests and preferences can have value for advertisers and marketers. The concept returns that value to users through a proposed currency.
Service Process
Interactive Website
Turn personal choices into a personal bubble
I brought digital identity and the bubble metaphor together in an interactive website. Visitors choose content and adjust filters to explore the relationship between personalization and informational isolation.
Digital identity
Collect choices into a Bubble ID
Bubble EyeD combines filter bubbles, the iris, and ID. The website translates this concept into an experience where visitors create a Bubble ID through their content choices.
Visual metaphor
Make an invisible filter visible
The bubble represents both accumulating data and informational isolation. Controls for interests and filter strength make the abstract relationship something visitors can explore.
Exhibition
Extend the screen-based concept into a physical experience
An abstracted human-head form guided my material and silhouette studies. The final object and screen visuals made the platform’s abstract premise tangible.
04 — Outcome
Outcomes and learning
I proposed a consent-based platform that turns filter-bubble data into a new currency, developing it through AI visuals, 3D modeling, a physical mockup, and a graduation exhibition.
The project explores content consumption as an economic asset and was selected as an AI Design Award 2025 Winner.
AI Design Award · 2025
AI Design Award '25 — Student Winner.
Statement by the Jury
"Bubblify offers a provocative glimpse into a future where attention and algorithmic behavior are monetized as currency.
The concept cleverly flips the critique of filter bubbles into a speculative economic model.
We'd love to see more details on how to actually turn the concept into a functional system—particularly how the value is calculated, secured, and exchanged in real-world scenarios."
Gallery note · Day 01
Learning
Extending filter bubbles into currency and identity meant defining the world, the conditions for participation, and who receives the value. I wanted to show that convenience and economic reward do not remove informational isolation.
Translating these relationships into a product and an interactive experience taught me to make an abstract social question tangible.
Copyright © Sydney Hong 2026
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