Speculative Design / 3D Film / Physical Making
Client
Personal project — 100%
Context
16th CAU Pi Exhibition · "Flexibility"
Period
Jan - Mar 2023
My role
Solo
Concept
3D
Mockup
Exhibit
Tools
Cinema 4D
Octane Render
3D Printing
Mockups
00 — Overview
01 — Objective
Express fragrance through the transformation of objects
02 — Design Criteria
Retain the collection’s hair, satin, and color cues
03 — Deliverables
Storyboard · AI styleframes · 15-second concept film
Watch the work.
01 — Context
Reframing an environmental message through an unsettling premise.
I proposed the paradox of a plan to accelerate the end of the world.
Spaceships and arks appear in unfamiliar roles, leaving the audience to interpret what they save and what they abandon.
A physical object gives the fictional plan a tangible presence.
2D visual revealing the object’s structure
02 — Approach
01
Building the narrative through symbols
I composed scenes around what the spaceship and ark save and what they leave behind. The arrangement of objects and sequence of shots communicate the premise.
01
Spaceship
Usually read as progress or rescue. In DOOMED it's the vehicle that lets humans leave faster, so the planet can be written off sooner
02
Noah's Ark
Usually read as salvation. Here it becomes the selection question: who gets a seat, and what — or who — is left behind when the vessel leaves.
03
Discovery
No slogan, no caption explaining the concern. Viewers arrive at the climate reading on their own, once they notice what the familiar symbols are being asked to do
02
Taking the model into physical production
03
Connecting film, poster, and object
03 — Design Decisions
Key decisions and why they mattered
01 — Composition and visual focus
Make the central tower stand out within a dense city
The elevated view places the curved tower among tightly packed buildings. Its height and brighter surface draw the eye through the busy cityscape.
Design Decisions · 01
02 — Color and depth
Contrast a cool cityscape with a softly lit sky
Darker, sharper buildings in the foreground contrast with lighter forms in the distance. Blue-violet architecture and a soft pink sky give the city a futuristic atmosphere.
Design Decisions · 02
04 — Outcome
Outcomes and learning
The work was exhibited at the 16th Chung-Ang University Pi Exhibition, “Flexibility: The End of Average,” on March 7–13, 2023. The concept carried across film, physical making, and spatial presentation.
Exhibition
Pi Exhibition 《Flexibility: The End of Average》
After setting the overall tone with black fabric and suspended lighting, I composed the large-format poster, a monitor looping the film, and the physical mockup on the table into a single narrative flow.
Exhibition 제16회 중앙대학교 파이전 《유연: 평균의 종말》
Venue 중앙대학교 서울캠퍼스 301관 제2전시실
Date 2023. 03. 07 – 03. 13
Display Poster · Monitor · Physical Mockup · Black Fabric
Motion Graphic Studio
Undesigned Museum
Visited the exhibition in person and gave positive notes on the 3D craft — particularly around surface quality and the overall render fidelity.
Reviewer · 01
Motiongraphic Director
Kim Geuryun
Reviewed the two films and commented on the visual quality. Feedback covered pacing, lighting decisions, and what the second film was doing well in its layered structure.
Reviewer · 02
Learning
A rendered film reads as fiction. An object in a room reads as a prototype — something that could, in theory, get built. That shift was the reason I went past the screen into a physical mockup (3D print, sanding, surfacer, paint). For a speculative piece arguing "this plan is already on the table," the medium had to carry part of the argument.
In the gallery the piece didn't need explaining. Visitors read the inversion on their own, and several told me it made the climate concern feel more present than a straight warning would have. That was the check on whether letting the audience discover the message actually worked outside my own head.
Selected for the 16th Chung-Ang Pi Exhibition, "Flexibility: the End of Average" (Mar 7–13, 2023). On-site visit from motion graphics studio Undesigned Museum, with positive notes on the 3D craft. Motion graphics director Kim Geuryun gave feedback on the films and commented on the visual quality.
Copyright © Sydney Hong 2026
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