Project
Personal project — 100%
Period
Sep-Dec 2023
Services
3D Modeling
Motion Graphics
Tools
Cinema 4D
Octane
Illustrator
After Effects
00 — Overview
01 — Objective
Show the watch clearly in short shots
02 — Design Criteria
Time 1.5–2-second cuts to the music
03 — Deliverables
Watch model · Animatic · 30-second film
Watch the work.
01 — Context
How do you show product detail in a fast-paced edit?
With cuts every 1.5–2 seconds, I needed to decide what each shot should reveal.
I alternated full-watch views with dial close-ups and timed the transitions to the music, giving the product a clear presence within the fast edit.
02 — Approach
01
Modeling A to Z
I compared reference photographs to model the case, bezel, bracelet, hands, and dial. I checked the proportions from the camera angles planned for the film.
02
Editing to the music
03
Developing the look and finishing the film
03 — Design Decisions
Key decisions and why they mattered
01 — Shot planning
Set the shot order and timing to the music
I chose the detail each shot would show, then planned camera angles and modeling work around it.
Design Decisions · 01
02 — Previsualization
Check the sequence before final rendering
An animatic let me review and adjust the shot order and timing before rendering the finished scenes.
Design Decisions · 02
Storyboard
SEQ 01-02
From Nature to Studio
SEQ 03-04
Band Generation & Assembly
SEQ 05
COLORWAY
Previz
Styleframe
Styleframe 01
Styleframe 02
Styleframe 03
04 — Outcome
Outcomes and learning
I completed the watch model and 30-second film independently. The project received a nomination in the Student Commercial category at The Motion Awards 2023.
Award
The film was nominated in the Student Commercial category at The Motion Awards'23 by Motionographer.
Learning
Testing the shot order and timing in an animatic helped me decide how much modeling and rendering each shot needed.
I learned to plan the sequence of product details as carefully as the details themselves.
Next Project
Strand
→
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